Fashion

In 2024, San officially made his entrance to the fashion world by collaborating with Dolce and Gabbana.Some important moments in san’s fashion journey:

  • 3rd and 4th July 2024 – San made his debut in the fashion industry by attending the Alta Moda & Alta Sartoria Dolce and Gabbana events in Italy.
  • 21st September 2024 – San made his fashion Week debut in Milan!
  • 17th October 2024 – It was announced in Lefty’s report, that San generated $2M EMV (Earned Media Value) at Milan Fashion Week
  • 17th October 2024 – San attended the Elle Style Awards 2024 and won the ‘Best K-Pop Icon’ Award
  • 8th March 2025 – San was ranked #4 among the “Top Key Voices” at the Milan Fashion Week FW25 event, generating an estimated $7.5 million in Earned Media Value (EMV) with a 26% engagement rate—the highest among the top five influencers — Lefty

"the best any K-pop idol has looked at all the fashion week events this year.. This is undoubtedly the winner."

Writer Natasha Mulenga (of Teen Vogue, British Vogue, Recording Academy, People, NME

Fashion Debut

Choi San made his fashion show debut with Dolce & Gabbana at their Alta Moda show in Sardinia, Italy on July 3, 2024, followed by their Alta Sartoria the day after, meeting lots of notable people and being introduced as a ‘fashion boy’ by W Magazine and ‘South Korean heartthrob’ by L’Officiel. Stefano and Domenico (co-founders of DG) also told him Italy loves him.

Writer Natasha Mulenga (of Teen Vogue, British Vogue, Recording Academy, People, NME etc) called San’s fashion debut ‘the best any K-pop idol has looked at all the fashion week events this year.. This is undoubtedly the winner’ (see tweet below).

On 21st September 2024, San made his fashion week debut at Milan Fashion Week for Dolce and Gabbana at their DGSS25 show. See a full list of content from this day here.

He met Madonna, and also mentioned that D&G founders Domenico & Stefano were so fond of him and asked him in advance to attend the DG show in January 2025.

Multiple DG staff and staff from other brands frequently interact with his posts on Instagram.— More DGxSAN content here.

Fashion Week Debut

21 September 2024 - San attended his second fashion event! The Dolce & Gabbana Spring Summer 25 show at Milan Fashion Week. His fashion week debut!

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