Brand Reputation Rankings

Brand Reputation Ranking Guide for #CHOISAN


The Korean Business Research Institute reveals monthly brand reputation rankings for idols.

The Brand Reputation Index is formed of 4 sub-indexes:

Participation Index, Media Index, Communication Index, Community Index

Participation Index

Participation Index measures the volume of searches across platforms and search engines.

This index can be increased/boosted by searching ATEEZ SAN using multiple search engines, including Google, Naver, Daum, Nate, YouTube and other search engines.

Expand the below ‘Search Links’ section (Click ▷) to search San’s name on different platforms. Click and stay on the page for 1 – 2 minutes.


Wiki

using keyword 에이티즈 산:

Naver
Naver News
Naver Blogs
Daum
Google (Korean)
Google (English)
Google (Japanese)
YouTube

using keyword: 에이티즈 최산:

Naver
Naver News
Naver Blogs
Daum
Google (Korean)
Google (English)
Google (Japanese)
YouTube

 

Media Index

Media Index measures the volume of media written, posted and engaged with.

It is essential that articles posted by k-media (that are posted on platforms such as Naver and Daum) are interacted with.

more engagement = more exposure and also encourages more articles to be written.

article engagement includes:

— leaving a reaction and/or like.
— leaving a comment, using keywords including san’s name: 에이티즈 산 / 에이티즈 최산.
— sharing articles to other platforms.
— recommending the article (some articles have this option).

Guide - How to Search for articles on Naver and Daum

Communication Index

Communication index measures San’s communication potential especially through blogs written about San.

this can be improved by:
— searching for Naver blogs about san (see image for a guide on how to search for blogs)
— liking and commenting on blogs about san.
— creating your own Naver Blogs about san, mentioning 에이티즈 산 and/or 에이티즈 최산 on your blog.

Guide - how to search for Naver blogs

Community Index

Community index measures San’s mentions on social media platforms.

This can be improved by:
— always using san’s hashtags in posts about him on social media platforms (twitter, instagram, tiktok, youtube, etc).
— include san’s full name as a hashtag (#CHOISAN #최산), especially when trying to trend, as he struggles to trend as just ‘san’.
— include ateez hashtags too, to link san with the group (#ATEEZ #에이티즈)
— engage with (like, comment and share) posts that use these hashtags.

 

SAN’S HASTAGS:
#CHOISAN #SAN #최산 #산
#ATEEZ #에이티즈

Past Brand Rankings

Top 100 Idols Brand Ranking (Male & Female)

# Date Rank
1 January 2025 74
2 July 2025 75
3 April 2025 79
4 February 2025 80
5 August 2025 81
6 July 2024 81
7 March 2025 82
8 December 2024 85
9 May 2025 86
10 June 2025 91

Boy Group Individual Brand Rankings

# Date Rank
1 March 2025 21
2 July 2025 26
3 April 2025 28
4 May 2025 29
5 July 2023 29
6 February 2025 31
7 January 2025 32
8 July 2024 36
9 June 2025 40
10 August 2025 45
11 December 2024 47
12 October 2021 66
13 December 2023 68
14 June 2024 68
15 December 2021 72
16 August 2024 73
17 January 2024 87
18 July 2021 88
19 May 2024 93
20 February 2024 95
21 November 2023 96
22 October 2023 99
23 March 2024 100

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